the2m2g.

Glossary / C

Click-Through Rate (CTR)

In one line

The percentage of people who click your result after seeing it.

CTR equals clicks divided by impressions. In search, a compelling title tag and meta description lift it, which can indirectly help performance. You can track CTR per query in Google Search Console.

Ritesh kumar
Founder of the2m2g, writing about SEO in plain English.