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Glossary / D

Domain Authority

In one line

A third-party score predicting how well a domain can rank.

Domain Authority is a 1-to-100 metric from Moz; Ahrefs equivalent is Domain Rating. Google does not use it, but it is a handy relative gauge of a site link strength when sizing up competitors.

Also called
DA

Ritesh kumar
Founder of the2m2g, writing about SEO in plain English.