Glossary / G
Generative Engine Optimization (GEO)
In one line
Optimising to be cited by AI answer engines like ChatGPT and Perplexity.
GEO is the AI-era counterpart to SEO. It rewards clear, factual, well-structured content, strong brand entities and authoritative mentions so language models surface and cite you. Traditional SEO still feeds it, since tools like ChatGPT and Gemini draw on search indexes.
Also called
GEO